All that matters is hard work. I am constantly checking myself to ensure that I am being efficient. Thanks to my Praxis advisors I have learned of efficiency tools like the Podomoro technique, a system where you work for 20-25 minutes, take a 5-minute break and start again. After 4 sessions, you take a longer break. This technique has been great when I am working from home. I work for twenty minutes and use the five-minute breaks to make the bed, do the dishes, or use the bathroom. With a full-time job, a boot camp and a YouTube channel, every minute counts. Work, so far, has been showing up and getting my hands dirty.
Marketing and Search Engine Optimization (SEO) is an exciting field. I had not considered a career in marketing until two months ago. While SEO is a powerful tool, the work that goes on behind the scenes is not sexy. It has been hard work since the first day. One of my deliverables last week was to analyze our backlink strategy. I must have gone through at least three hundred backlinks. But I enjoy all of it, and I am learning so much. This past weekend, I geeked out with a friend over marketing, lead generation, and SEO. I have known him for two years but it wasn’t until recently that I understood what he does.
There are amazing influencers in the marketing and optimization world. These individuals provide incredible content for free. Moz, Hubspot, and SERoundtable have quickly become my best friends. So has Barry Schwartz of Rusty Brick. They offer daily insights on growing as a marketer. I am also following, Leisa Miller, a budding marketer. Leisa, I am still waiting for your first newsletter.
Great co-workers make work feel like play. Today they told me, yet again, to stop dressing so formal.
I am grateful for this journey and excited to go to work tomorrow.